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Which Comes First?

Life is never quite linear... but there are natural flows and process sequences that make sense as a roadmap.

Build From the Bottom Up

Just like in the physical realm, when we build a business, it is wise to start from the bottom up, according to a plan of where we want to wind up in the end...

Your marketing funnel sits beneath your platform to collect leads and turn them into customers and clients. At the bottom of your marketing funnel is your client satisfaction zone that influences how long your clients stay engaged in your process, and whether they become actively engaged as product evangelists as well.

Your Funnel: The Foundation of Your Business

Growing your business is ultimately about giving more value more often to more people. You can break it down to the people, and the lifetime value to your business of each of those people as a client, a referral source, a product evangelist, etc. The full breakdown of the triunity is:
  • People engaged
  • Length of time they stay engaged in your 'funnel'
  • Frequency of engagement
  • Financial value of each engagement
Optimizing each of these factors will necessarily optimize the total growth of your business. Optimization does not just mean more, however. For example, when it comes to planning an effective product suite, you need a spectrum of price points to achieve optimum engagement and maximize the value of your service.

Your Platform

The top of your platform is made up of all the people whom you reach with your message. Reaching more people grows your business especially when those you reach are a match with your target market. 

An effective way to engage your own mind with your market is to create a mental Avatar, an image of your ideal client. When you know who you are trying to reach, you can reach them more effectively. Sources of traffic include:
  • Email Marketing: both auto responder sequences and newsletters
  • Engaging Blogging
  • Engaging Social Media
  • SEO
  • Engaging Advertisements via Facebook, Twitter, LinkedIn, YouTube and Google Adwords
To increase your click through rate for organic search traffic on Google, be sure to set up your Google+ account for Authorship. This will get your posts listed with your photo for greater attention and authority.

Products and Services

An optimum mix of products and services will cover the full range of price points, so that everyone can find their way step by step to a comfortable level of engagement and service:
  • Lead Magnet (free or $1; Note: high end service businesses may want to charge for the Lead Magnet to reduce the number of unproductive leads to follow up on when followup is time intensive, such as by phone interview)
  • Introductory Product (e.g. $7 or $17; followup sequence if not purchased)
  • Intermediate Product (e.g. $47, $97, $147, $197 or $297 course, product or service; followup sequence if not purchased)
  • Advanced Product (e.g. $27/month Membership continuity program, $497 consultation, $997 program, or $1997 event; followup sequence if not purchased)

Recycling Your Traffic

Keeping your tribe engaged is orders of magnitude more efficient than engaging new members. 

Ways you will want to encourage this in your communication mix include:
  • Email
  • Blogs
  • Social Media, including boosting Facebook Page posts (remember to use less than 20% text in your image, and keep your 'call to action' link in the first 90 characters)
  • Retargeting
  • Custom Audiences
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"Make everything as simple as possible, but no simpler."  ​- Albert Einstein
  • Home
    • Wellness >
      • Accelerated Self Healing
      • Zyto EVOX
    • My Healing Oasis
    • Searching? >
      • TryUnity: Body. Mind. Spirit. >
        • Total Wellness >
          • Environmental Health >
            • Water
          • Body
          • Mind
          • Spirit
          • Social Wellness
        • Connect >
          • Start Here
          • Index of Topic Links
  • Pricing
  • Consult
    • Application
    • Animal
  • Store
    • Shop >
      • Supplements >
        • Homeopathics
      • NES >
        • Infoceuticals >
          • FeelGood Infoceuticals
      • Zyto
      • Water
      • Kitchen
      • Skin Care
      • Eye Care
      • Dental
      • Local Services
      • Remote Services
      • Print Books
      • Ebooks
      • DVDs
      • Music CDs
  • Links
    • TV Series >
      • Clinical Model
      • Disease
      • Phases of Healing
      • Development
      • Regulation
      • Spirituality
      • Consciousness
      • Causality
    • Daily Apple TV & Radio >
      • Daily Apple TV
      • Daily Apple Radio
    • Is Weekly Magazine
    • Books >
      • Alternative Medicine
      • Natural Eye Care
      • Future Self >
        • The Shire Foreword
      • Electromagnetic Pollution Solutions
      • Nous Energy
      • Materia Medica
      • Anima Medica
      • Refreshing Vision
      • Macular Regeneration
      • Cataract Solutions
      • Healing Glaucoma
      • Dry Eye Relief
      • As Above, So Below
      • The Living Universe
      • Biofields
      • Library
    • Training >
      • Mentorship University >
        • Scholarship Application
        • Clinical Theory Course >
          • Your Hero's Journey
          • Clinical Theory Self Assessment
      • Clinical Theory of Everything >
        • Components >
          • Platonic Solids >
            • Moon Model
        • Structure
        • Function
        • Terrain
        • Navigation
      • Wellness Coaching >
        • Healing >
          • Global Healing >
            • Quintessential Healing
            • Coaching >
              • Medicine Chest >
                • Botanicals >
                  • Energize Support
                  • Nouss-Ade
                  • Rejuvenate Integrity
                  • Ultimate DHA
                • Energetic Solutions >
                  • AllerFree
                  • Digestzymes
                  • Energessence
                  • Food Tolerance
                  • Natural Resource A-Z
                  • PMS Relief
                  • Shark Essence
                  • Stamina Plus
                • Feel Good
                • Oil Essentials
              • Health Coaching
            • My Oasis >
              • Biofield >
                • Biofield Energy
                • Human Biofield
                • Biofield Diagnostic System
                • Biofield Medicine
                • Biofield Therapies
                • Biofield Technology
              • miHealth
            • Coherence
            • Christiascelli
          • Healing Island >
            • Spa Menu
            • Riverbend House >
              • Hilo Oasis
            • The Shire >
              • Healing the Aina
              • Foundations of the Earth
              • The Shire: Glendalf's Guide
              • Pahoa's Ark
              • Intentional Community
              • Inspirational Imagery
              • Garden Images
            • Permafest
            • Kingdom of Hawaii
      • Success Coaching >
        • Success Resources >
          • Media Presence
        • Consult >
          • Building Your Platform and Your Funnel >
            • Your Content Strategy
          • Email Marketing
          • SEO Hilo Hawaii
          • Best Affiliate Programs
    • Glendalf's Blogs
  • Contact
    • Press >
      • Images >
        • Logo
    • Find a Practitioner >
      • Practitioners
    • Glendalf >
      • Visionary Consulting
      • About Dr. Glen Swartwout >
        • Swartwout
      • Collaborations >
        • Presentations
        • BodyMind Information
        • Starfire International
        • I Ching
        • Biofeedback System
        • Homeo-Energetics
        • Frequency Therapy
        • Learning Abilities
        • Optometric Center of Tokyo
        • Flying Samaritans
        • Healing Energy
        • Communication
      • Links >
        • Selected Writings
        • Self Growth
        • Fan Page
        • About.Me
        • LinkedIn
        • A Healing Oasis at Blogspot
        • Doctor Glen on Twitter
        • Science Images
        • Healing Images
        • Earthly Inspiration
        • Living Universe
        • Cosmos
    • Schedule
  • Search
  • About