Email Marketing
Newsletters
Newsletters are time based, so they are perfect for keeping your tribe up to date with all your activities within their niche.
Autoresponders
Autoresponders can be 'evergreen' without added effort because they run on autopilot. Set them up once, and they serve continuously. As a consequence, it is worth considering segmentation of your market to drill down into micro and nano-niches with this technology as a highly targeted communication and training tool.
How to Optimize Open Rates
Do you open every email you receive? It's not even possible anymore... So, how do you get a subscriber to open your emails?
This is where our Clinical Theory of Everything comes in. If you can understand the dynamics of consciousness in detail, you can address each critical step in the path to maximize the receipt of your important communications.
Step 1: Awareness:
Will they even see it?
Does the subject line draw visual attention, i.e. stand out visually to ***CATCH*** their eye?
Step 2: Attention:
Will it grab their attention?
Does the subject line open a mental loop, i.e. get them anticipating the contents?
You can use these effective tactics:
Step 3: Focus:
Will they care?
Does the subject line reflect valuable content to solve a top of mind need?
Consider these proven strategies:
From here, there are additional steps between having the readers focused attention and getting the response you are looking for. This necessarily involves thinking and will, but can also be enhanced by an understanding of even higher levels of conscious development.
This is where our Clinical Theory of Everything comes in. If you can understand the dynamics of consciousness in detail, you can address each critical step in the path to maximize the receipt of your important communications.
Step 1: Awareness:
Will they even see it?
Does the subject line draw visual attention, i.e. stand out visually to ***CATCH*** their eye?
- ***News Flash***
- SHOUT! E.g. [PIC], [VIDEO]
- ®
Step 2: Attention:
Will it grab their attention?
Does the subject line open a mental loop, i.e. get them anticipating the contents?
You can use these effective tactics:
- - Distraction to break their current pattern
- Make them curious...
- Make it about them, e.g. the Avatar's self-identification, like "Parent", or even flattery, like "Good Parent"
- Ask a question?
- "Quote an authority"
Step 3: Focus:
Will they care?
Does the subject line reflect valuable content to solve a top of mind need?
Consider these proven strategies:
- Offer a gift, e.g. “Free…”
- Offer a benefit:
- Make an invitation!
- Make a prediction?
From here, there are additional steps between having the readers focused attention and getting the response you are looking for. This necessarily involves thinking and will, but can also be enhanced by an understanding of even higher levels of conscious development.
